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When Nestle exported their dry powder Infant Formula product to third world coun

ID: 334595 • Letter: W

Question

When Nestle exported their dry powder Infant Formula product to third world countries, some local authorities charged Nestle with increasing infant deaths due to malnutrition. However, researchers found that some parents dilute infant formula in order to stretch their supply. More recent research has found that the parents were frequently unfamiliar with how to measure, mix, and store the formula. Moreover, the directions were often printed in language that was too complicated to understand. The measurement issue is related to __________ while the language misunderstandings are related to ____________.

consumer numeracy and consumer literacy

Explanation / Answer

Consumer numeracy means having the confidence and skill to use numbers and mathematical approaches in all aspects of life - at work, in practical everyday activities at home and beyond, as consumers, in managing our finances, as parents helping our children learn, as patients making sense of health information, as citizens understanding the world about us.

Consumer literacy means ability to understand language of communication verbal/ written, interpret it correctly and draw appropriate conclusion and action plan accordingly .

The problem of how to measure is thus linked to Consumer Numeracy and Consumer Literacy is thus linked to misunderstanding with reading the language .

The measurement issue is related to CONSUMER NUMERACY while language misunderstandings are related to CONSUMER LITERACY

The measurement issue is related to CONSUMER NUMERACY while language misunderstandings are related to CONSUMER LITERACY

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