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Question

Finder ?? ?? ?? ?? ?? ?? ?_83% 4?23?????6:09:03 a E brid Meet ?????? ??? ??????|???? ??????? ?? SmartArt ?? ???? ?0 ???? ,? :???? oLearring Objective 1: Stakeholder ldentification+ centity staloahoiders trom cach of the fve basic stalonholder groups owners, cmployecs, govemment, community and consumers. Descrbe ther stakes in terms of what they have to gain or lese. Avoid one word responses Sweetener Gets Bitter Reaction Sakes odlum cydamate has not recehved so much Rafael Fernandez, director of conmunication attention since being banned in the United or Coke Mexico, attributed the negative reaction Stabes in 1969. Valued or its lack of a strong 0 an organized Intemet aftertaste, the sweetener achieved great popularty hurting sales of Coke ZeroHe said that sodium in the Unibed States until the Food and Drug cyelamate is unquestionably safe and that the han 2. Administration uled itunsafe due to cancer is based on old information conoerns. Some recent studies have concluded Alejandro Cavillo, director of the Power of that it can be safe in kow doses, but the Center for the Consumer organization, speculates about the Science in the Public Interest still wams against timing of the Mexican approval of sodium its use. The sweetener is now legal in more than cydamate right before the Mexican introduc- 50 nations, includ ing Canada and the European tion of Coke Zero. Former Mecan president Union. It became legal in Mexico shortly before the Vincente Fox was a Coke executive before launched a Meican version entering politics Cavillo speculases that Coke may have used this relationship to encourage the The Coca-Cola Company uses differnt ingeacceptance of sodium cyclamate. The Mexican dients to sweeten Coke Zero in different countries market would certainly be worth the effort One and already used sodium cydamate in sevl study showed that Mexicans spend twice as countries that have legalized it prior to their Coke much on soda as on milk, and a typical Mexican Zero introduction in Mexico. These product amily spends almost $500 each year on sodr ol Coca-Cola Zero. introductions received little atention, and so the products. reception their Mexican Coke Zero product intro THE REACTION IN MEXICO Leaming Oojective 2: Solution Development+ What socia resconsb ities (CS does the company in thig case have? Wich course concopts couid you use in a recommendation for this ca80 dotne and descrioe two). Coke Zero in Mexdoo created a maelstrom od con sumer resentment. Medcan consumers asked why something that is considend unsale for consumers north of the beeder might be considered safe foe them. According to the Alasa JournaConstituti The Mericam blognsphere has been heating ap with dstnbes agsinst Cokes Coca-Cola Zero "poison sahiie another accuses One Web site cals because it is cheaper than other saveeteners 200

Explanation / Answer

Stakeholders-

Corporate Social Responsibilities

The Corporate Social Responsibilities (CSR) that the company in this case should have is:

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