In what ways do advertisers in magazines use sexual imagery to appeal to youth?

Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1500 full-page or larger ads as "not sexual" or 'sexual, according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the age group of the intended readership. Here is a summary of the data. Magazine readership age group Model dress Young aduit Mature adult Not Sexual (percent) Sexual (percent) 72.4% 27.6% 75.8% 24,2% Number of ads 1000 sco to three Perform the significance test that compares the model dress for the age groups of magarine readership. Summarize the resuits of your test. (Use a places and round your P-value to four decimal places.) o.05. Round your x 2903 P-value0.08 Give your conclusion. between model dress and age group Reject the null hypothesis. There is significant evidence of an association evidence of an association between model dress and age group Fai" to reject the nun hypothesis. Ther, s not sgrincant and age group and age group Reject the nut hypothesis. There is not significant evidence of an association between model dress

Explanation / Answer

test static x^2 = sum of( observed - expected)^2/expected

= 1.980

p-value = 0.1594

hence the result is not significant

Reject null hypothesis, these is not significant evidence between model dress and age group

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.