QUESTION 1 What planning tool is used to specify the activities to carry out the

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QUESTION 1 What planning tool is used to specify the activities to carry out the marketing campaign and the parties responsible for those activities? Marketing brief ? Implementation matrix Strategic plan O Project plan QUESTION 2 What type of evaluation should a marketing initiative be subjected to? Process evaluation Outcome evaluation Return on investment All of the above QUESTION 3 Which federal organization has primary responsibility for compiling and analyzing health data? Center for Medicare & Medicaid Services Census Bureau Bureau of Labor Statistics National Center for Health Statistics

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QUESTION 1 What planning tool is used to specify the activities to carry out the marketing campaign and the parties responsible for those activities? Marketing brief ? Implementation matrix Strategic plan O Project plan QUESTION 2 What type of evaluation should a marketing initiative be subjected to? Process evaluation Outcome evaluation Return on investment All of the above QUESTION 3 Which federal organization has primary responsibility for compiling and analyzing health data? Center for Medicare & Medicaid Services Census Bureau Bureau of Labor Statistics National Center for Health Statistics

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