QUESTION 11 Which of the following statements is not true? Image marketing is br

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QUESTION 11 Which of the following statements is not true? Image marketing is broader in scope than product marketing 0 Image marketing attempts to change perceptions whereas product marketing attempts to spur action. whereas product marketing plan ning does not. Image marketing planning involves a formal p The results of image marketing can be measured through surveys whereas the results of product marketing can be assessed in terms of utilization, revenue, market share, and so forth rocess QUESTION 12 Which of the following is an example of an indirect cost associated with a healthcare marketing campaign? Media expenses Production costs Time required of nonmarketing staff Evaluation expenses QUESTION 13 Which survey was established to supplement the data collected through the decennial census of population? American Community Survey Census of Business National Health Interview Surv Public opinion polls

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QUESTION 11 Which of the following statements is not true? Image marketing is broader in scope than product marketing 0 Image marketing attempts to change perceptions whereas product marketing attempts to spur action. whereas product marketing plan ning does not. Image marketing planning involves a formal p The results of image marketing can be measured through surveys whereas the results of product marketing can be assessed in terms of utilization, revenue, market share, and so forth rocess QUESTION 12 Which of the following is an example of an indirect cost associated with a healthcare marketing campaign? Media expenses Production costs Time required of nonmarketing staff Evaluation expenses QUESTION 13 Which survey was established to supplement the data collected through the decennial census of population? American Community Survey Census of Business National Health Interview Surv Public opinion polls

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