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5 Public criticism cannot hurt your company if it already has a good reputation.

ID: 339970 • Letter: 5

Question

5 Public criticism cannot hurt your company if it already has a good reputation. True False

6 When delivering negative news within organizations be sure to sugarcoat the bad news. True OR False

7 When denying claims, blame the customer if it is their fault. True OR False

To handle negative posts and reviews online, respond quickly and constructively. True OR False

9 Use the indirect strategy when supplying bad news. True OR False

10 If you fear a "shoot the messenger" reaction, especially from your boss, bring a colleague with you. True OR False

Explanation / Answer

5. False, although the company might have the huge reputation in the society, any negative public criticism can hurt the company reputation gradually. BMW gas emission is the best example for this, where the company although have a good reputation, its brand value decreased a lot due to negative criticism in public because of false emission controls.

6. True, Yes it to a certain extent. direct delivery of bad news can hamper the confidence levels of employees, so sugarcoating and delivering in a soothing manner can help in reducing the impact.

7. False, When denying claims, it is always better to evaluate the claim thoroughly and see where the fault is, if it is in our end, be a responsible company and deliver the promised, whereas if its a faulty claim, make sure u make them understand why company cannot process, But simply denying all things is not acceptable.

9. True. Yes, it is always advisable to follow the indirect strategy in delivering bad news, where there is a minimal chance of misunderstanding and improve relations.

10. False, Always ready to bear the consequences, what so ever may be the conditions, it makes you better than yesterday for a better tomorrow, bringing the colleague can only improve the misunderstanding and bad reputation with the boss.

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