Question: I am doing an assessment of iphone 8. I am comparing and contrasting t

Question

Question:

I am doing an assessment of iphone 8. I am comparing and contrasting the product on two websites. Apple.com and Bestbuy.com. I need only bullet points. Thank you.

Place (Convenience)

What is the market scope (regional, national or global)?

What is the method of delivery (direct to you, via intermediaries, other)?

What evidence is there of customer service effectiveness?

What evidence is there of customer relationship management effectiveness?

Is there access to e-mail and/or phone communication from the website?

Is there access to text message response or web chat from the website and/or other social media sites?

Is there access to menus, the site index, and the home page from each screen?

Are there accessible navigation aids (buttons, screen visibility, position)?

Is there simplicity of flow (two clicks to info; three clicks to buy)?

Do external web links assist the user?

Explanation / Answer

Market scope

Method of delivery

Service effectiveness

Customer relationship management

By doing different events as well as calling in for reviews for the new products shows the level of customer relationship management by Apple.

Upgrading the device is easier as apple also offers the buyback program for their specific devices which is also very beneficial for apple to be more productive towards the customer.

Email and phone access

Yes there is email and phone access for the customer care at the website and also Apple offers to communicate over the Facebook and other social media applications using chat based problem resolving capabilities. It is also available on their website.

Access to the menu

Navigation

On the top of the website that is all the radio buttons installed for better navigation inside the website and to improve the User experience.

Simplicity of flow

Yes the external web link assist the user as they directly lead the user to the resellers website for easy transactions over the selling as well as getting different devices from Apple.

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.