1) 100% of the museum\'s funding comes from the government so there is little ne
ID: 344063 • Letter: 1
Question
1) 100% of the museum's funding comes from the government so there is little need to attract customers A) True B) False 2) A Walk-through Audit is a survey questionnaire used to evaluate a service from the perspective of the customer’s experience A) True B) False 3) The Walk-through Audit is used to uncover misconceptions in the perceptions of what customers are experiencing during the service delivery process A) True B) False 4) Everyone (customer, employees, and managers) felt the ticket price is good value for money A) True B) False 5) According to the survey data, customers would like to purchase tickets ahead of time A) True B) False 6) According to the research team's analysis, only 38% of the visitors saw all the exhibits A) True B) False 7) Both customers and employees/managers at the museum felt the toilets were clean and accessible A) True B) False 8) There is an obvious problem with the length of the wait for tickets A) True B) False 9) Visitors displayed a strong desire for self-guided material, such as headphones A)True B) False 10) There is a significant gap between the managers and employees at the museum about how easy it is for customers to get additional info from the staff A) True B) False The Helsinki Museum of Art and Design Background The Museum of Art and Design is a small privately owned museum located in the center of Helsinki, Finland. It occupies a beautiful three-story 19th century building that used to be a school. It specializes in design and industrial art. The museum was founded in the early 20th century and its original goal was to educate the public about design. During the big era of Finnish design in the 1950s, the museum focused on Finnish design. Recently, however, the museum has become more outward looking and frequently organizes international exhibits. The past spring, for example, the museum brought the Dalai Lama to Finland to view an extravagant Tibet exhibit. The museum themes bridge both the past and the future. The museum produces its own exhibits and hosts exhibits from other museums, both foreign and Finnish. It strives to have three or four major exhibits per year, in addition to devoting space to a number of smaller exhibits and its own private ate ca include professional design people as well as lay people. The typical woman, but the increased cultural emphasis has been attracting a wider audience. Recently, after museum visitor was a middle-aged the building had undergone significant renovation, the new managing director hired a communications manager. The museum had never had a public relations person before. The advertising that was done in this year alone equaled the amount of advertising that had been done in the past 20 years. As a result of the new effort to increase the visibility of the museum, and the popular Tibet exhibit, the museum had a record number of visitors-more than 100,000 people. Only 5 of Finland's 1,000 museums attracted that many people. The museum is privately owned by a foundation, but does receive 60 percent of its budget from government funding. Forty percent of its budget is derived from operating revenues. In addition to admission tickets sold, other revenue comes from the café, the gift shop, and events that the museum organizes in connection with exhibits. Lectures on wine and wine-tasting evenings, for example, were offered in conjunction with an exhibit on wines. The museum also has a closed society called Friends of the Museum, which provides the museum with funding to buy more objects for its private collection. The museum's major competition comes from the specialist museums: Design Forum, the University of Design Museum, and the Finnish National Museum, which is going to open a new museum of ethnography in Helsinki.Explanation / Answer
1. False
2. True
3. True
4. False
5. False
6. True
7. False
8. True
9. False
10. False
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