Name Student ID Mid Term Exam This exam contains 8 multiple-cholce questions (5
ID: 344514 • Letter: N
Question
Name Student ID Mid Term Exam This exam contains 8 multiple-cholce questions (5 marks each) and 3 essay questions (20 marks each) Part A: Multiple Choices: The marketing concept says that a company should do which of the following? A) Improve product efficiency and achieve high sales with lower prices B) Market only those products with high customer appeal C) Focus on the target market and make products that meet those customers' demands D) Focus on making continuous product improvements 1. 2 The form human needs take as they are shaped by culture and individ personality A) Deprivation B) Satisfaction C) Wants D) Demands 3. A market-oriented mission statement should A) Emphasize the company's strengths B) Meaningful and specific C) Contain specific workable guidelines D) All of the above. . After management has identified the key businesses making up its company, next step in portfolio analysis? A) Identifying businesses in which to invest B) Assessing the attractiveness of its SBUs C) Deciding whether to harvest any businesses D) Identifying SBUsExplanation / Answer
1. C) focus on the target market and make products that meet those customers' demands
The product concept says that a company should do focus on the target market and make products that meet those customers' demands.
2. C) Wants
Wants The form of human needs take as they are shaped by culture and individual personality.
3. B) Meaningful and specific
A market-oriented mission statement should meaningful and specific.
4.B) assess the attractiveness of its SBUs
After management has identified the key businesses making up its company, the next step is assess the attractiveness of its SBUs
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