How does the family influence the consumer socialization of children? A child’s

Question

How does the family influence the consumer socialization of children?

A child’s first method of socialization is in their home with their family, therefore, the types of buying decisions that members of a family make influence the decisions that the child later makes.

What role does television advertising play in consumer socialization?

Television advertising plays a significant part in consumer socialization. The television helps: -to create awareness. -to understand the product features. -to appreciate the application of the product -to change/direct the consumer's attitude towards the product

Do you agree with the post if yes why?

Explanation / Answer

Yes, I agree with the post. The first step of socialization seeds are sown in the family itself. When the child is growing up, its socialization activity hence primarily commences from the family. It tries to imitate initially the pattern of the buying decisions made by the family and eventually, during the process, the mindset of the child gets influenced considerably. The home culture in that way, have an influence over the child. However, it should also be noted that as the child grows up, it further gets influenced by the social activities such a child in indulged in when socializing with its friends or society at large.

With regards to Television, Television has influenced considerably the lives of all the people across the world. It has helped in letting the masses know about the new product offerings into the market and thereby urging them to buy the same. Further, it helps the masses to comprehend the distinct features of the product and thereby bring them in the position where they can appreciate the product in a better way. In addition, the explanation of the features also ensures that the consumers use the product more efficiently and thereby widening their attitude towards such a product.

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