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QUESTION 1 Which of the following are true according to the strategic business i

ID: 3453495 • Letter: Q

Question

QUESTION 1

Which of the following are true according to the strategic business insight about Unilever? Please select all that apply.

Unilever listened to Greenpeace

Unilever checked the facts for themselves

Unilever agreed with Greenpeace

Unilever disagreed with Greenpeace

Unilever did not listen to Greenpeace

QUESTION 2

After completing the reading, which do you think is more practically useful to a manager?

To think of stakeholders in terms of whether they are primary or secondary stakeholders?

To think of stakeholders in terms of their attributes of power, legitimacy and urgency?

QUESTION 3

In the strategic business ethics insight about Palm oil, Nestle, and Sinar Mas, what form of power did Greenpeace exercise over Nestle?

Coercive power

Utilitarian power

Normative power

QUESTION 4

Please match each stakeholder attribute below, with the factor that is most closely related to it. Use each stakeholder attribute only once.

Control over resources (e.g. land, weapons, funding, public opinion)

Legality / ethicality of their interests

The degree to which an issue is a high or low priority for a given stakeholder

A.

Power

B.

Urgency

C.

Legitimacy

QUESTION 5

stakeholder mapping based on the stakeholder attributes of power and urgency, and does not include the attribute of stakeholder legitimacy. The figure assumes that stakeholders...

have NO legitimacy

have legitimacy

QUESTION 6

According to the Stakeholder Ethical Responsibility Matrix (SERM), which of the following are true? Please select all that apply.

Shareholders at Puma place a high priority on labor and human rights

Shareholders at Puma place a high priority on supplier issues (e.g. sweatshops)

Employees can help Puma fix supplier issues

Suppliers can help Puma fix environmental issues

NGOs can help Puma fix environmental issues

QUESTION 7

Which of the following steps is most appropriate for MEASURING whether stakeholder management is effective?

Stakeholder identification

Stakeholder prioritization

Stakeholder visualization / mapping

Stakeholder engagement

Stakeholder monitoring

QUESTION 8

The section on "Stakeholder Importance Worldwide" suggests which of the following?

Companies should put shareholders first

Companies should put customers first

Companies should put the environment first

Companies should engage to meet the legitimate interests of stakeholders

Companies should engage to deliver on all interests of all stakeholders

Explanation / Answer

Q1- Option (b)

Explanation - Unilever is a multinational company based in Netherlands. It is a market leader in food, home and personal care brands.Unilever give special emphasis on developing good relations with stakeholders. So, when a report was produced to Unilever raising serious concerns on working practices and sourcing operations it took the matter seriously and investigated the matter and checked the facts themselves.

Q2- It is very important to understand that any project cannot be completed successfully without effective stakeholder management. For managers, it is essential that they consider stakeholders in accordance to the 'Salience Model'. Stakeholder salience can be defined as the degree to which managers give priority to competing stakeholders’ claims in their decision-making process. According to this model power, legitimacy and urgency are three attributes that should be thought of when priortizing stakeholders. When you combine these parameters, you get a list of prioritized stakeholders. Now you can give priority to high-ranked stakeholders and manage them closely. In this way, you can effectively manage your stakeholders and save resources and time by giving less attention to low-priority stakeholders.

Q3- Option (c)

Explanation-  Normative power refers to the use of symbolic and other resources to force a company to accommodate stakeholder needs. Greenpeace showed the connection between palm oil and rising deforestation by producing a report. It also released a youtube video that shows normative power was used by them.

Q4- Control over resources (e.g. land, weapons, funding, public opinion) - Power

  Legality / ethicality of their interests - Legitimacy

  The degree to which an issue is a high or low priority for a given stakeholder - Urgency

Q5 - The figure assumes that the stakeholders have no legitimacy, because the salient model considers all three factors power, legitimacy and urgency.

  

  

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