PLEASE HELP ME ANSWER THE QUESTION 31. Customer intimacy refers to companies tha

Question

PLEASE HELP ME ANSWER THE QUESTION

31. Customer intimacy refers to companies that ______.

a. pride themselves on quality and innovation

b. are willing to tailor their products to particular customer needs c. target and position themselves high in the market

d. are good at production and delivery, and price and convenience

32. Marketer 1 is marketing soft pretzels. Marketer 2 is marketing for a local amusement park. Why might their strategies differ?

a. They don’t, their strategies would be the same.

b. Marketer 1 has a tangible product, white marketer 2 has an intangible product.

c. Marketer 1 would focus more on price than marketer 2.

d. Marketer 2 would focus more on promotion than marketer 1.

33. An example of a tangible purchase is _______.

a. consulting advice

b. the symphony

c. financial services

d. clothing

34. Which of the following is an example of “experience marketing”?

a. Starbucks

b. Cirque du Soleil

c. financial services

d. clothing

35. Some brands are closely associated with colors.

a. True

b. False

36. Which is not a quality associated with the brand name under the company’s control?

a. product shape

b. customer feedback

c. packaging

d. logo

37. Companies build associations to their brands through _____.

a. classical conditioning

b. operant conditioning

c. learning

d. behavioral studies

38. Which of the following brand names lacks an inherent meaning?

a. Coca-Cola

b. Nike

c. Trump Towers

d. Geek Squad

39. Which is not true about firms and brands named after the founder?

a. They tend to have no inherent meaning.

b. They show little creativity in marketing.

c. Customers can easily identify the name and products.

d. They serve primarily as an ego trip for the founders.

40. ABC Company is entering a new international market and has decided to enter the market under a different brand name. The selected brand name should not ______.

a. engage the customer verbally

b. bring certain connotations to mind

c. engage the customer sensually

d. disregard cultural meanings

Explanation / Answer

31

B Are willing to tailor their products to particular customer needs

Customer intimacy is a strategy by which the retailer or service supplier goes very close to the customer. T=Hi providing highly tailored product is the advantage of customer intimacy.

32

B Marketer 1 has a tangible product, while Marketer 2 has an intangible product.

Tangible product means which can be touched and intangible products cannot be touched. In this example Marketer 1 has a tangible product, while Marketer 2 has an intangible product.

33

D. clothing

Cloth is a tangible product. It can be touched.

34

B Cirque du Soleil

Cirque du Soleil will be the experience marketing as it is an entertainment company.

Chegg allows to answer 4 questions in one go. Pl ask the rest questions separately. I will be happy in solving them.

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