As Haseem spoke the audience realized that he was very knowledgeable about the t

Question

As Haseem spoke the audience realized that he was very knowledgeable about the topic and his credibility increased. What kind of credibility was Haseem receiving?

Successful persuasion involves the speaker using evidence fairly and strategically for the best results.

Appeals to emotions need to be balanced because they are so powerful and personal.

a.ethical b.terminal c.derived d.initial

Successful persuasion involves the speaker using evidence fairly and strategically for the best results.

a. True b. False

Appeals to emotions need to be balanced because they are so powerful and personal.

a. True b. False

Explanation / Answer

1. (c) derived credibility

Derived credibility is achieved by the speaker as he speaks during the speech through the content of the speech, and presentation. whereas initial credibility is achieved before the delivery of the speech determined by the looks and dress etc. The terminal credibility is achieved once the speech is delivered.

2. True

Persuasion by definition talks about the deliberate attempt in order to influence the thought or behaviour of others by deploying personal, psychological, and logical appeals.

3. True

Since persuasion is not so much of a rational process but more of an emotional process that relies on storytelling. So in order to be influential, it is pertinent that appeal to emotions must have coherence and the logic of good reasons.

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