1. Conducting market research to understand which consumers are most likely to w

Question

1. Conducting market research to understand which consumers are most likely to want, need, and buy a firm's products would take place during which step of designing and executing an advertising campaign? O Convey the message ldentify the target audience O Determine the advertising budget 0 Set advertising objectives 2. In which stage of designing and executing an advertising campaign would a marketer develop an advertising plan? O Determine the advertising budget Evaluate and select media O Create advertisements O Set advertising objectives

Explanation / Answer

1) The correct choice is : - Identify the target audience

Explanation : - The target audience is the group of people to whom the advertisement is aimed.

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2) The correct choice is : - Evaluate and select Media

Explanation : - A media plan sets forth the exact media vehicles to be used as well as the dates and times advertisements will appear.

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