1. channels are ideal for reaching large numbers of consumers, segment of the po

Question

1. channels are ideal for reaching large numbers of consumers, segment of the population. channels are used to reach a narrower O Media mix;, media buy O Primary, secondary O Mass media; niche media Niche media; mass media 2. Specialty television channels like Home and Garden TV, and specialty magazines such as Skateboarder or Cosmo Girl all provide examples of media. O niche O primary O mass O secondary 3. The disadvantages of using as a medium are that it can be expensive, t has lots of program options, and it has the potential to increase the awareness of competitor's products O the Internet Odirect mail television radio

Explanation / Answer

There are two Medias that help us to know about our world i.e. mass media and niche media. . Both media are important as they fulfill different needs. Mass media reaches a large section of people and niche media appeals to specific types of consumers. Niche media content will be contextual and mass media contents are more general in nature. The answer is ’ mass media; niche media’. The most important media preferred by companies to advertise their brands and products is the primary media which includes Television, New paper, hoarding, etc. Least preferred media are considered as secondary media such as school text books, packaging covers, etc. Media that allows companies to reach a large section of customers is mass media and sources that allows the advertisers to s specific set of consumers is niche media. The specialty TV channels such as home and garden, discovery, etc. are most suited to reach out to niche consumers. The answer is ‘niche’. One of the most expensive forms of advertising is Television media. The internet, direct mail and radio are not so expensive. Most media can provide space for multiple programs and can increase the awareness of competitor’s product in advertently. The answer is ‘television’.

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