Discuss how you went about measuring each of the 5 values in Parts 2-6 of the qu

Question

Discuss how you went about measuring each of the 5 values in Parts 2-6 of the questionaire. For each value, provide the following information: a)A brief discussion of the social science fields that supports the use of the value b)The cognitive domains you are measuring with the value c)The scales used to measure it

You can find the 5 values (Parts 2-6 of the questionaire) in the image, under Needs/Values. please write up to at least 2 pages. Course: Consumer Behavior (Marketing) Thankyou.

CASE ANALYSIS: PROBLEM IDENTIFICATION: BUYERS' NEEDS 1. NEEDS/VALUES OF CUSTOMER PRODUCT/POSITIONING SELLER/MARKETING STRATEGY 1. PRODUCT ATTRIBUTES 1. PRODUCT (Innovative/imitative) A. Functional: 8. Social: C. Emotional: D. Conditional E. Epistemic: 2. COMPETTION: 2. PROMOTION (Push/Pull): 3. POSITIONING MAP: 3. PRICING (Penetration/Skimming): 2. DEMOGRAPHIC PROFILE 3. LIFESTYLE PROFILE 4. PLACE (Intensive/Selective) 4. MARKET SEGMENTATION: Base: Segments

Explanation / Answer

Talking about the analysis which is considered the major part of the product which is to be launched into the market, now lets consider the product which is new in the market, however while launching the product, the major thing whic is to be kept in mind is how the product functions in the mind of the consumer and how does he think and will buy the product, the major thinking of the company should be thinking about the moral values which the customer is belonging to and how he is going to use the product as per the upbringing which the customer is into.

Now lets see the above points wherein the company has derived the certain points and standpoints wherein they are going to sell the product and going to prepare the marketing strategy accordingly.

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