for this post, you will need to go back to chapter 4 (attitudes and behaviors) a
ID: 3470592 • Letter: F
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for this post, you will need to go back to chapter 4 (attitudes and behaviors) as well as chapter 7 (persuasion). Let advertisers spend the same amount of money improving their product that they do on advertising and they would not have to advertise it." do you think the above quote by Will Rogers is right or wrong? it sure sounds like it makes good sense but in this class if you remember, we learned that some finding defy common sense.after all, how would we find the product if we do not know it exists... in short, teill me about how advertisements help our society in comparison to other societies. are they good for us? are they bad? what is their effect. i would love it if you bring an added cultural perspective.Explanation / Answer
" Let advertisers spend the same amount of money improving their product that they do on advertising and they would not have to advertise it".
The above statement can be seen from both the angles of approval and disapproval. Therefore, it is important to re-call the definition of advertisement first. Advertisements are everywhere, shaping society. It has become a part of the global culture. With machine learning, digital forms of advertisments have become even more custom-made.
It has been observed and studied that the content of an advertisement is mostly emotional rather than rational. Advertisements are often attached to emotional-feeling contents such as friendship, love, achievement, pride, etc in order to attract the customers towards it. Likewise, colours used in an advertisment also impact the impression and attitude customers form regarding a product. Therefore all these factors play an important role in customer persuasion.
Basically, there are two tools used in customer persuasion and attitude formation, which are:
Advertisements help the society as it lets them know about the existence of a product or a brand in the market. This is how the potential consumers get informed and thereby purchase products. Moreover, it also promotes human well being, environmental sustainability and a fair society.
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