My major is Business Admin. I need some ideas please select two potential proble

Question

My major is Business Admin. I need some ideas please

select two potential problems that 1) have two logical sides to the issue (your viewpoint and an opposing viewpoint), 2) are researchable, and 3) are related to your career or degree.

In your journal, write a fully developed paragraph for each problem (5-8 sentences each) explaining two sides to the issue (how is it argumentative?), how you plan to approach it in your project (what side are you going to take?), and why you're personally interested in it (of all the potential problems in your field or degree, why did you choose this?).

When writing the paragraphs, feel free to express any other thoughts or concerns you may have about the topic choices.

After exploring the argumentativeness of your problems, take a moment to consider the bigger picture. Then, in one to two paragraphs, briefly reflect on the importance of persuasion with the potential topic you're most likely to write about. Why is it important that people consider your side with your selected topic? Who is your audience, and why is it important to convince them that your view on your topic is the better (or more correct) view? Remember to try to be specific in your entry: this information will help guide you as you work on your project in the coming weeks.

Explanation / Answer

Everybody wants to go green in some other way- consuming organic food, using herbal products, living in green building, driving CNG/ electric vehicles, using energy efficient appliances etc. Organics, hybrid cars, energy efficient appliances and safer cleaning products although come at a price premium. Hence, it may not be a commodity for day to day use or for common people. Only affluent class customers may be able to afford.

Personal View point- but such above Green Products are worth enough of their functional and environmental benefits, an investment that can pay back handsomely. Heavy subsidies by the government on Organic food and fertilizers, Electric vehicles, Solar panels, chargers etc and renewable energy using devices, which foster use of Green product theme should be provided. Performance and efficiency should be kept in mind, while manufacturing such products, so that premium price could be justified.

Authenticity is important to build credibility and trust in minds of customers towards the functions and benefits of green products. But many companies, especially local companies/ suppliers cheat consumers by assuring 100% Green, chemical free etc. Instability in the Indian government rules and regulations, many times, a specific guideline on product/ service is not present and hence not enforceable, allowing fraudsters and cheap product companies to take its advantage by supplying inferior quality products and even charge premium. Poor quality management in production and processing, Adulteration and poor quality of organic inputs are also big problems

Personal View point- Ensure a Genuing Brand Communication- As consumers engage in meaningful conversations through a variety of media, especially via websites and online social networks and also do buy products, a clear and correct information flow is very necessary to educate people as well keep them engaged. Also, Green consumers are strongly influenced by the recommendations of friends and family- Reference groups.

Importance of Persuasion with current topic:

Green Products are important to launch more and more in today’s market, keeping in mind:

Target Audience & Reasons to convince: Gen X and Gen Y and post millennial generation customers, who should actively participate to promote a health and green environment around themselves, thus contribute to lowering of issues like Global warming, shortage of ground/ drinking water etc. the same consumers are interested in integrating the environmental issues into their purchasing decisions by being the part of the process and content of the marketing strategy for such products, A moral obligation to be more socially responsible.

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