Writing Assignment: FLAWED: USE LINK BELOW TO SUBMIT Chapt INDIVIDUAL REQUIRED A
ID: 347293 • Letter: W
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Writing Assignment: FLAWED: USE LINK BELOW TO SUBMIT Chapt INDIVIDUAL REQUIRED ASSIGNMENT) BCOMM 1: Negative Messa Auto-graded None Status Recent Activity Due Date Start Writing Instructions You are an account manager corparythat purchases media ads for clients. Your job requires you to purchase ad time months in advance, in order to gain a price advantage in the local market for your clients. One of your major clients is Fleetwood Sport, a regional chain that sel ls a wide variety of sporting goods. Fleetwood's products include team sports equipment, camping and fishing gear, golf and tennis equipment, and active apparel Decemberc you bought advance local ad spots scheduled for May and June on a popular radio station When you bought the ads, the radio station told you that the time slot for those ads would feature a new radio host who would be starting early in the new year. You had your doubts about the new host, who had been known as "controversal" in his previous job in another city, but the client had insisted that the host was ternfic and would lkely get higher ratings. After much thought, you bought the ads. The plan was to use the time siot to launch a new spring campaign for Fleetwood's outdoor equipment collection, Including high-tech camping. bking, and rock climbing gear Now in is April, and the clent is eager to hear about the ratings of the new radio host. You have just seen the latest ratings and are distressed to find that in aimost every category the audiences for your ad's time slot where raings are significantly higher than you expected. Your ads have not aired yet, but you know that Fleetwood is ratings than those earned in Apri by this time siot Tasic are well below your expectations. The exception is the over-50 demographic,Explanation / Answer
September 18, 2017
Mr. ABC
Fleetwood Sport
Sub: Ratings for ad spots scheduled for May and June.
Sir
Fleetwood Sport is one of our major clients and we take immense pleasure in serving you in every way possible. As per our previous communications, we have purchased as spots for May and June with a popular radio station in December to ensure you get the price advantage in the local market with advance booking.
The radio station has informed us that during our slots for May and June ads, a new radio host will be employed by the station. The radio host has had a controversial image in his previous job in another city, which made us excited about the increase in the number of listeners for our ads for the new spring campaign for your outdoor equipment collection.
We recently checked in for the ratings the new host is bringing in. Although we were surprised that the in most of the categories the audiences for our ads time slots are slightly below to what we expected, but for the over-50 demographic, the ratings are significantly higher than what we had expected in April.
I would like to suggest you if we can still customize the new spring campaign to include or highlight its relevance to the over-50 demographics to capture an additional market segment through our ads. Also, provided the current ratings for April are not as per our expectations, we cannot certainly say the same will be seen in May and June. But to be on a safer side, we would request you to allow us to further our deal with the radio station, with other successful radio hosts at lower prices as a compensation of our lost ratings.
We are eagerly waiting for your response. Also, we will ensure to help you completely in the direction you decide to go with the current ad slots. Please know that we are here for your service, and we will hence take all possible steps to provide you a better response for your campaign.
Sincerely
XYZ
Accountant
DEF Company
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