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2. Based on Able\'s potential market share, forecast its sales in round 3 3. Abl

ID: 347590 • Letter: 2

Question



2. Based on Able's potential market share, forecast its sales in round 3 3. Able lost of market share due to stock-out in the traditional segment in round 2. Based on the Decem ber customer survey score, Able gained traditional segment in December In round 2. 4. of market share in the 5. There were share in the segment in round 2 was products squarely in the high end segment in round 2, The average market .. 6. Daze in the high end segment next round, based on the segment Cid is going to sell report. a. more than b. less than c.the same as There will be market share in that segment will be products squarely in the high end segment in round 3 and the average in round 3 7.

Explanation / Answer

2. Need more information to forecast.

3. Able lost 21.3%-17.6% = 3.7% market share due to stockout.

4. Market survey report image is missing. It is difficult to tell the difference in ABle's market share compared to round 1.

5. Squarely means, these products were solely selling in the high market, the products are = Cid, Dixie and Fist. (3 products)

The average market share btw these 3 is = 24.66%

However, there are 10 products-Able.Cake, Cid, Daze, Dixie, Dot, Echo, Egg Fist and Foam and their average market share is 10%.

6. More

Note - The high-end segment report is missing. However, in round 2 potential of CID is much more than Daze in the high-end segment.

7. Need market segment report to determine this. However, 3 products are expected to be squarely in the high-end segment.