Email Marketing How would your use of email and postal mail differ between using

Question

Email Marketing

How would your use of email and postal mail differ between using them for business-to-consumer

compared to business-to-business? Please be specific and use examples. You may need to do some

research to properly answer the question.

200 WORDS PLEASE CITE SOURCES

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IF REQUIREMENTS MENTIONED ABOVE ARE NOT MET I WILL GIVE A NEGATIVE RATING

Explanation / Answer

Both email and postal email are effective means of communication but they share a lot of differences between them. The email is the fastest way to reach the customer in both B2B and B2C business environment. The email can be used to communicate with a large number of people at once. Email represents the digital form of communication. The email can be flexible and can be modified many times before sending it to the customers. The email is generally used for both business communication and also for personal use. Email is more cost effective and it is also very safe when it comes to data privacy.

On the other hand, the postal mail is very slow and it will take days to reach the desired destination. People use postal mails now to wish someone in a customized way with images and graphics. The content on the postal card cannot be modified once created so the flexibility us low. The postal is always targeted for a specific receiver and cannot be sent to multiple recipients. The postcard represents the physical form of the message and it does not provide any safety to the data shared. The postal card cannot be used for business communication as it is not safe. This can be used for B2C customers in some cases but never for B2B business.

https://www.techwalla.com/articles/post-office-mail-vs-email

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