Need some help with some questions from \"Integrated Advertising, Promotion, and

Question

Need some help with some questions from "Integrated Advertising, Promotion, and Marketing Communications" the 8th edition.

2.) What are the three major forms of social media networks? Describe each

4.) How has video posting changed the nature of social media networking?

5.) What are the major objectives of social media marketing programs?

7.) What three characteristics should consumer advocates demonstrate to be effective spokespersons in social media programs?

11.) What three types of interactive blogs support social media marketing programs?

13.) Discuss the reasons why consumers follow brands on social media.

Explanation / Answer

2.*social Networks:

Social network connect people online.social network sometimes called relation ship network. It help in market research,brand awareness ,lead generation ,relation ship building.example Facebook,LinkedIn

*Media generation network:

It help in find and share photos,videos,live video it also help in enhancing brand awareness,audience engagement.

*Bookmarking and content curation network-

It help people to discover,save ,share and discuss trending content and media .

4.video posting help in live demonstration, it help in learning lots of things .It enhance interest of people towards product showing benefits live is obviously better than simply written benefits.

5.Major objective of social media programme is to reach up to customer directly,build relationship with them, build strong bond with customer,know their tastes and preferences and provide them product according to their taste.

7.consumer advocate is the facilitator between company and the consumer.

Main characteristics of consumer advocate are as follows :

1.It handle the problem of the consumer and timely update him.

2.fascilitate resolution by bringing together appropriate department head..

3.To check problem does not repeat in future again.

2.

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