Communications campaigns involve disseminating messages to a particular group or

Question

Communications campaigns involve disseminating messages to a particular group or population in a coordinated manner. It can be implemented in the following stages:

1.Identifying the population (and subpopulations) of interest

2.Identifying the best communication channel to reach population (and subpopulations)

3.Determine the content and best context of your message

4.Make a plan for message dissemination

5. Test the effectiveness of your campaign with the population (and/or subpopulation) of interest

What would you consider changing in relation to steps 2-4 above? Provide your rationale along with supporting references.

Explanation / Answer

First of all one should make a plan for message dissemination, then determine the content and best context of the message, the one should identify the best communication channels to reach population and sub populations as a whole and lastly identify its interest and then test its effectiveness.

So that it may reach and affect overall population and deliver the desired results.

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