Communications campaigns involve disseminating messages to a particular group or

Question

Communications campaigns involve disseminating messages to a particular group or population in a coordinated manner.

It can be implemented in the following stages: 1.Identifying the population (and subpopulations) of interest

2.Identifying the best communication channel to reach population (and subpopulations)

3.Determine the content and best context of your message

4.Make a plan for message dissemination

5. Test the effectiveness of your campaign with the population (and/or subpopulation) of interest

Now, imagine you want to carry out this same type of campaign in a rural area.

What would you consider changing in relation to steps 2-4 above? create a detailed intervention. Provide your rationale along with supporting references.

Explanation / Answer

If we want to carry out this same type of campaign in a rural area we have to

2. Social networking and door to door campaign as the communication channel to reach the population of interest as the usual methods of media like; radio; television, newspapers, and internet will not be available in these areas.

3. The content and the context of our message will be drafted based on the particular needs of the rural community we are catering. We will keep the social and cultural context in mind.

4. For message dissemination, a plan of using the social networking should be used as people should be approached individually

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