Provide your rationale and reasoning using the hierachy below: Maslow’s pyramid

Question

Provide your rationale and reasoning using the hierachy below:

Maslow’s pyramid of needs is as follows:

Physiological (hunger, thirst, health)

safety and security,

belongingness and love (family and community)

cognitive and intellectual

aesthetic

self-actualization

self-transcendence

Find the primary customer/beneficiary need addressed by each of the social venture projects below.

Bookshare.org - Benetech product

Martus.org - Benetech product

OneWorldHealth.com : product treatment for Visceral Leishmaniasis

David Green Project Impact product: sutures

Explanation / Answer

bookshare product is primarily a cognitive and intellectual need keeping in mind the diversity in the society. Martus.org - Benetech product is something that keeps in mind the safety and security need of individuals since it attempts to fight against the societal evils like abuse & discrimination. Visceral leishmaniasis (VL), transmitted by the female sandfly, is the second-deadliest parasitic disease after malaria and therefore the site aims at providing safety, security and health & well-being as well. David Green is enabling developing countries to produce, distribute, and service high-quality, affordable health care products.Given that affordable health care products are being provided to different sections of the society as part of serving a cause, it may be considered as a part of a higher need in the hierarchy such as- self actualization. The attempt in this case is to reach one's potential and provision to the society by doing one's bit. The nobility of the cause could make it a higher level need in the hierarchy.

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