To answer the question, Drayton broke down the entrepreneur’s “life cycle” into

Question

To answer the question, Drayton broke down the entrepreneur’s “life cycle” into four stages:

(1) “Apprenticeship,” a long period in which entrepreneurs acquire the experience, skills, and credentials they need to cause major change;

(2) “Launch,” the early period during which entrepreneurs begin testing and demonstrating their ideas;

( 3) “Take-off,” an extended period in which entrepreneurs consolidate their organizations and continue to refine and spread their ideas until they become widely adopted; and

(4) “Maturity,” the point at which entrepreneurs’ have had demonstrable impact on their

THE CASE:

A Mexican man founded Cinemark, which projects movies onto inflatable screens and shows them free in public parks. This Mexican man realized that 90 percent of Mexicans cannot afford to go to movies, so he started his own business. He sells sponsorships to companies to advertise to the thousands of viewers who come to watch the free entertainment. This Mexican Man works with microcredit agencies and social welfare groups to engage the families that come to his movies and help them start businesses or try other strategies to overcome poverty. Cinemark is three years old, and 250,000 people a year watch movies on his screens — and the Mexican’s goal is to take the model to , Africa, Japan, India, China and other countries.

Based on the above description of Cinemark, identify the Mexican mans stage in the social entrepreneur’s life-cycle: PLEASE EXPLAIN YOUR RATIONALE.

Apprenticeship

Launch

Take-off

Maturity

Explanation / Answer

The Mexican Man currently seems to be in the take off stage in the social entrepreneur’s life-cycle. His business base has been sufficiently set up as his company has been successfully in operation for 3 years and attracts about 250,000 customers annually. Additionally, the Mexican Man aims to take on an international approach, in order to spread his idea to various other countries as well. These aspects characterise the take off stage.

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