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Surrounding the 2004 Olympics, a new trend in representing female athletes and m

ID: 3494356 • Letter: S

Question

Surrounding the 2004 Olympics, a new trend in representing female athletes and marketing the Olympians began to develop. This trend was:

a. For female Olympians to appear in Sports Illustrated.

b. For female Olympians to pose along side their male counterparts showing their athletic accomplishments.

c. For medal-contenders to post either nude or provocatively in men’s magazines.

d. For female Olympians to appear on talk shows.

a. For female Olympians to appear in Sports Illustrated.

b. For female Olympians to pose along side their male counterparts showing their athletic accomplishments.

c. For medal-contenders to post either nude or provocatively in men’s magazines.

d. For female Olympians to appear on talk shows.

Explanation / Answer

Ans a) For female olympians to appear in sports illustrated.

The sports and athletics were promoted using commercials picturing in humorous way and each commercial ended with slogan " the US olympic team". The athletes appered in sports ilustrated and carried huge number of advertisements on their clothes such as Nike , Adidas etc.