Answer the following questions. 1. Dr. Edward De Bono was the father of modern T

Question

Answer the following questions.

1. Dr. Edward De Bono was the father of modern Total Quality Management: O True O False 2. It is quite easy to change product concepts during the production process O True O False 3. Services are primarily focused on delivering intangibles O True o False 4. Genetic engineering that leads to patenting life is legal: O True O False 5. The percentage of sales derived by industry leaders from new products is less than 45% O True o False 6. The "Fuzzy Front End" is: O The phase of the NPD process where new ideas are freely generated O The very fast phase of the NPD process O The phase where creativity and thinking "outside the box" is of utmost importance O All of these 7. Which of the marketing mix building builds are necessary in services?: O Product O Price O Place O Promotion O People O Perceptions O Process O None of these O All of these

Explanation / Answer

1:false.

Edward D Bono is a well known philosopher, physician, psychologist. Deming is the father of TQM

2:False.

3:True

Service features is more aligned to requirement of tangibles and intangible characteristics.

4:True

5:False

6:all of the above

It is the very initial stage of product development where ideas are getting generated .

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