Review your Instagram feed and search for ads. You will be able to tell which po

Question

Review your Instagram feed and search for ads. You will be able to tell which posts are ads by the “Sponsored” marking in the top right hand corner of ad posts as well as the blue call to action markings around ad posts. Pretending that the ad is not yet live and you are tasked with evaluating it:

Give constructive feedback to the advertiser about:

-the image or video.

-its quality.

-how compelling it is.

-how relevant it is.

-Suggest at least one way the advertiser could improve the image or video, and one way the advertiser could improve the content.

Share your example and discuss your findings in written format, approximately 250 words or 1 page in length total.

Explanation / Answer

The first sponsored ad which I can see on my Instagram feed is of TATA NEXON. It is an Indian Automobile brand which is positioning the product Tata Nexon as a car with more than 30 utility space in the car and will give a more organized experience to the customers. They have focused on the smaller comforts of the customers in the car. In the entire video of 15 seconds, the utility space in the car is shown for only 4 seconds, and in the rest of the video, they have shown that the car is running in the highway and the background music is played.

Now, if we closely observe the video, this background music can be either replaced with some content about other utilities of the car or can post some data about the mileage or other features of the car. I mentioned about the mileage because the Indian Market is more inclined towards high mileage cars and they always prefer to know about the mileage. Also, the video promotes the single color of the car. For me, the car might be pretty relevant because the utility space is important to me but I didn't get any information about the other colors, I don't like the car with red color.

In summary, the video could have made better by showcasing more features related to the Indian audience. It could have used other colors and could have displayed some facts about the car.

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