E-commerce: Alternative Distribution Read the overview below and complete the ac

ID: 350924 • Letter: E

Question

E-commerce: Alternative Distribution Read the overview below and complete the activities that follow. The Internet is an important distribution method for multinational companies and a source of products for businesses and consumers. Indeed, a good argument can be made that the Internet has finally put the consumer in control of marketing and distribution globally. In this activity we focus on the unique issues that must be addressed if a domestic e-vendor expects to be a viable player in the international cyber-marketplace. As a company becomes global, a solution to the movement of products such as selecting a dependable mode of transportation that ensures safe arrival of the goods within a reasonable time for a reasonable carrier cost could prove costly and highly inefficient for seller and buyer. As some global marketers say, the hardest part is not making the sale but getting the correct quantity of the product to customers in the required time frame at a cost that leaves enough margins for a profit. This illustration represents the unique issues that must be addressed by e-vendors entering the international cybermarketplace. Roll over the items to read the hints, then match the action to the issue being addressed. Creating virtual offices abroad Advertising your presence Minding a country's sensibilities Local Contact Culture Adaptation Payment Delivery Promotion Shipping via surface mail Enabling consumers to use credit cards Translating a site into multiple languages

Explanation / Answer

The matched actions to the issues being addressed are given below :

CULTURE

ADAPTATION

LOCAL CONTRACT

PAYMENT

DELIVERY

PROMOTION

Making a country’s sensibilities

Creating virtual offices abroad

Advertising your presence

Enabling consumers to use credit cards

Shipping via surface mail

Translating a site into multiple languages