When high-tech start-up Minx first hit the technology scene, it created a big sp

Question

When high-tech start-up Minx first hit the technology scene, it created a big splash. Its music streaming and voice control technology promised to revolutionize the field. It attracted $500,000 in seed money, suggesting that it could hire the best talent and create amazing new products. But Minx quickly fell off the fast track. It spent nearly $400,000 on a Bluetooth product that sold only 28 units. In addition, a botched security update resulted in the company's having to conduct a nationwide recall of one of its smart products. Yet, other products have been successful, and the company is not facing bankruptcy.

Initially, Minx offered amazing perks to attract the best and brightest talent. It provided an in-house chef with free gourmet meals, unlimited snacks, on-site acupuncture, and free yoga classes. Its offices were pet-friendly, and new employees received a $10,000 cash signing bonus. To counter the long hours that the tech world notoriously demands of its workers, Minx offered relaxation areas with table tennis and foosball tables.

Unfortunately, bad times have made it necessary for Minx to pull back on its employee perks. Although no staff people are being released, the in-house chef has to go, along with on-site acupuncture, yoga classes, and the $10,000 signing bonus. However, it's still a good place to work, and camaraderie is high.

Your Task As a communications trainee in the CEO's office, you have been asked to draft an intranet post or a memo to employees announcing the bad news. Explain the cutbacks that affect current employees. Employ the bad-news techniques taught in this chapter. What could soften this bad news?

Explanation / Answer

As we are aware that Minx has been hit hard because of its failure in the market regarding the new Bluetooth product which was a huge loss to the organization. We have not lost hope at all and we know that we have the potential to come back in the industry and that too very hard but for the time being we need to be a bit strict on the perks and facilities that Minx has been providing to its employees.

We have planned to pull back the facilities that we provided to our employees, like the in house chef along with the on site acupuncture, yoga classes and the joining bonus. This is just temporary because we do not want to release our staff and employees and in order to safeguard their interests we are adopting this cost cutting measures. I believe that we will come back and strong and again restart the facilities that we possess.

I believe that the employees will understand that we are doing this just to support them and we also require support in return because without the support of the workforce it will be difficult for us to grow again. We understand that the cutbacks will affect you but this is temporary and we will be providing this again once we start doing good.

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