A retail company looking to expand its business by opening stores in more locati

Question

A retail company looking to expand its business by opening stores in more locations uses information from the Australian Bureau of Statistics, the Association of Southeast Asian Nations, and the market research company Nielsen Company. Collectively this information is known as a. secondary data b. primary data c. exploratory data d. descriptive data e. quantitative data A retail company looking to expand its business by opening stores in more locations uses information from the Australian Bureau of Statistics, the Association of Southeast Asian Nations, and the market research company Nielsen Company. Collectively this information is known as a. secondary data b. primary data c. exploratory data d. descriptive data e. quantitative data A retail company looking to expand its business by opening stores in more locations uses information from the Australian Bureau of Statistics, the Association of Southeast Asian Nations, and the market research company Nielsen Company. Collectively this information is known as a. secondary data b. primary data c. exploratory data d. descriptive data e. quantitative data

Explanation / Answer

The correct answer is A. Secondary data.

Secondary data refers to data collected from others' research.

Primary data is collected by performing research first hand. Exploratory data is not exactly a research method but a way of doing data analysis. Descriptive and quantitative data are different types of data. This makes options b to e not suitable for the passage above.

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