You are approached by a market researcher who asks you a series of questions abo

Question

You are approached by a market researcher who asks you a series of questions about your favourite lunch options. To answer the questions you circle an option in a list or scale from one to five. What kind of research are you participating in? a. qualitative b. quantitative c. neuroscience d. observation e. focus group You are approached by a market researcher who asks you a series of questions about your favourite lunch options. To answer the questions you circle an option in a list or scale from one to five. What kind of research are you participating in? a. qualitative b. quantitative c. neuroscience d. observation e. focus group You are approached by a market researcher who asks you a series of questions about your favourite lunch options. To answer the questions you circle an option in a list or scale from one to five. What kind of research are you participating in? a. qualitative b. quantitative c. neuroscience d. observation e. focus group

Explanation / Answer

The correct answer is B. Quantitative research.

Quantitative research are the ones which can be mathematically measured. For such purposes, often a number is associated with various level. Here the scale of 1-5 is a number based research which makes it a quantitative research.

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