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my journal topic is construct measurement in advertising research but I don\'t k

ID: 352290 • Letter: M

Question


my journal topic is construct measurement in advertising research
but I don't know the construct measurement in advertising research is related in what topic from this six topic above

scCA2073 PR-Perancanganakademik--17-_TINS-Vuord La out References Mailings Review 1 = 1 Normal T No Spac. Heading 1Headi Font Paragraph Styles 1. INDIVIDUAL ASSIGNMENT 1 (10%) You are required to identify a journal article (2014 onwards) and critically review it The article can be obtained from UUM's online library or any other source available. Please choose one of the topics below a) Crisis communication b) Sponsorship c) Brand and reputation management d) Image and identity e) Public opinion f Social responsibility (e.g. philanthropy, charity, cause-related) To ensure you get the right article for review, it is advisable for the article to be endorsed by your

Explanation / Answer

Social responsibility

Social responsibility is an ethnical theory which gives a way to an individual to fulfill their civil duties and the actions of an individual must be benefited by the society. That actions of an individual should be pure and ethnical. So that it should make a balance between the society and the environment. Thus it is an important part to be in a society. Social responsibility is completely based on ethics, thus decisions and actions must be validated before proceedings. Social responsibility is the duty of an individual to maintain the balance between the economy and ecosystem. Moral values are the base of social ethics, which are inherent in the society to create the difference between the right and wrong. Social Do's are considered as the right and Don't are considered as wrongs. Thus every person of the society to act in a way so that whole society is benefited by his acts not him individually. Social fairness is believed to be good Do's in the benefits of the society. Social responsibities has fixed principles and standards.

To whom social responsibility applies-

Social responsibly is apply not only to the individual but also to the group of people, corporate , group capacities and students, scientists engineers etc. Business has also social responsibilities which maintain the balance between the company and members of the company. It ensure the integrity and maintain the environment protected of the company. Every member of family, group, school, college, or related to any group should always follow his/her social responsibility towards the nation and society. It must be intergenerational since the actions of one generations have consequence the following.

When does social responsibility arises-

Social responsibility should be participated in our daily lives and actions, decisions that should not affect to an individual only but to the whole society. Generally social responsibility is an obligation to take an adverse action to protect the environment or society from wrong do's. This improves the welfare of the society. There are numerous actions and arguments in which social responsibly is involved. Some of the areas are urban affairs, consumer affairs, social activities etc. Thus following the social responsibility and individual or any group or company or student any person out there can achieve the desire goals and can make benefited the environment as well as the society.

Pros of Social responsibilities-

Cons of social responsibilities-

All people have a degree of social responsibility which some people takes willingly and others in force or pressure.When an individual tries to help a society his/her actions is judged over the social responsibility. The best feeling is that when an individual is feeling that satisfaction he is helping the society.

Major features of social responsibility-

Thus Social responsibity is voicless and marginalized ethics by which people are able to raise their voice to benfit the society.