he bookmarks bar. Import bookmarks now.. iz Instructions ve 72 minutes to comple

Question

he bookmarks bar. Import bookmarks now.. iz Instructions ve 72 minutes to complete the exam. You may pass on a question if you wish and go back to it later. lso change your answers. Be sure to read the question and its responses carefully and mark the resporn ou feel is best Question 50 5.46 pts The most likely reason insurance companies stress physical cues such as a rock (Prudential), an umbrella (Travellers), and good hands (Allstate) relates to which characteristic of services? e inseparability O perishability O variability/heterogeneity intangibility simultaneous production and consumption

Explanation / Answer

Answer: Option (D) - Intangibility

Explanation: The insurance products are intangible in nature. It’s a promise by the insurance companies to pay a sum to the insured as per the details and specifications of the insurance plan. The promise made by the company cannot be tried or experienced in advance because of its intangible nature. Therefore, in order to “tangibilize” the intangible promises, insurance companies stress on the physical cues such as rock, an umbrella and good hands to signify the care and importance the insurance company has for the insured.

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