philepthropic ethical d economic e calnura Recipients of these grants the San 19
ID: 353363 • Letter: P
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philepthropic ethical d economic e calnura Recipients of these grants the San 19. Paoific community-based organizations for local eccnomic development projects iaclude the Sen Benito County Economie Developesent Corporation' Jose Conservasion Corps Hemnessy Couety's Business Development Treining Program. This sort of donstion indicates Oas and Eflectric (POAE) Company has donated almost $300,000 to 58 local governments and s Business Place Affordable Single-Family Housing Project, and Mariposa Training Program. This sort of donation indicates PG&E; was operating at responsbility level of the pyramid of eorporate social responsbility a(a) b. philanthropio a ethical d. economic e cultural 20. Which of the following statements best describes the typical target market AA target market will remain stable over time, including the same group of consumers b Target markets change over time as consumers drop i or out of the market, and as tastes change. e. Target markets are not strongly affected by changes in the external environment d. Target markets only change when the features and benefits of the product offering e Target markets cannot be specifically defined according to age, income, or location. because these factors are continually changing. 21. Many people in the United States choose to drink light beer because they value thin and fit bodies. In Europe, light beers have had litle sucoess because flavor is valued more highly. For international beer manufacturers, this difference illustrates bowinflence(s) marketing a demography b. competition e. social factors d economio conditions e technology 22. Which of the following statements about Generation Y is true? a Its members were born between 1965 and 1978. b. Members are tech-savvy and expect brands to be on social media. c The members of Generation Y are pressed for time and spend more on personal services than any other age group d. Members of Generation Y are the first generation of latchkey kids e. All of these statements are true. 23. A period of economic activity characterized by negative growth, which reduces demand for goods and services, is called a(a): a stagnation b. inflation c. recession d. price escalation e panty 24. Which demographic category represents the lowest percentage of the U.S. population, but has the highest average family income? a Asian Americans b. African Americans c. Caucasians d. Hispanic Americans e. None of the aboveExplanation / Answer
Please find below answers to first 5 questions :
Answer to Question 19 :
In the pyramid of Corporate social responsibility , a corporation has four types of responsibilities. The first and most obvious is the economic responsibility to be profitable. The second is the legal responsibility to obey the laws set forth by society. The third, which is closely linked to the second, is the ethical responsibility. That is to do what is right even when business is not compelled to do so by law. The fourth is the philanthropic responsibility. Also called the discretionary responsibility, it is best described by the resources contributed by corporations toward social, educational, recreational and/or cultural purposes.
Donations for outreach programs, single family affordable housing program , business development training programs are all examples of resources contributed to social causes and therefore should be considered as Philanthropic Corporate Social responsibility .
ANSWER : B ) PHILANTHROPIC
Answer to question 20 :
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success.
The beauty of target marketing is that by aiming your marketing efforts at specific groups of consumers it makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective.
Based on above, it is evident that target market is dependent on one’s product offerings .
Therefore , correct answer would be “ d. Target markets only change when the features and benefits of the product offerings change “
ANSWER : d ) TARGET MARKETS ONLY CHANGE WHEN THE FEATURES AND BENEFITS OF THE PRODUCT OFFERINGS CHANGE
Answer to question 21 :
Demography is the science of populations. Demographers seek to understand population dynamics by investigating three main demographic processes: birth, migration, and aging (including death). In the given case , difference in preferences for light beer by people from two different parts of the world e.g USA and Europe can be classified Demographic differentiation on basis of birth. Therefore , this difference illustrates how demography influences marketing.
ANSWER : a ) DEMOGRAPHY
Answer to question 22 :
Generation Y are the generation of people born during the 1980s and early 1990s. The name is based on Generation X, the generation that preceded them.Members of Generation Y are often referred to as "echo boomers" because they are the children of parents born during the baby boom (the "baby boomers"). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millennials, echo boomers, internet generation, iGen, net generation.
Therefore , the statement which matches the above description of Generation Y is “ b. Members are tech savvy and expect brands to be on social media “
ANSWER : b ) MEMBERS ARE TECH SAVVY AND EXPECT BRANDS TO BE ON SOCIAL MEDIA
Answer to question 23 :
Recession is a period of general economic decline, defined usually as a contraction in the GDP for six months (two consecutive quarters) or longer. Marked by high unemployment, stagnant wages, and fall in retail sales, a recession generally does not last longer than one year and is much milder than a depression. Although recessions are considered a normal part of a capitalist economy, there is no unanimity of economists on its causes.
Therefore , the correct answer will be “ C. Recession “
ANSWER : C ) RECESSION
ANSWER : B ) PHILANTHROPIC
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