philenthropic d economic ts of these grants Reeipien the San 19. Paoific communi

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philenthropic d economic ts of these grants Reeipien the San 19. Paoific community-based organizations for local economic development projects include the Sn Benito County Jose Conservasion Corps Hemnessy County' Busicess Development Oas and Eflectric (POAE) Company has donated almost $300,000 to 58 local governments and Place Affordable Single-Family Housing Project, and Mariposa Training Program. This sort of donation indicates PG&E; was operating at s Business a(a) reaponsibility level of the pyramid of corporate social responsibity b. philanthropio a ethical d. economic e cultural 20. Which of the following statements best describes the typical target market A target market will remain stable over time, including the same group of consumers b Target markets change over time as consumers drop in or out of the market, and as Target markets are not strongly affected by changes in the external enviroement d. e. Target markets only change when the features and benefits of the product offering change. Target markets cannot be specificaly defined according to age, income, or location, because factors are continually changing. 21. Many people in the United States choose to drink light beer because they value thin and fit bodies. In Europe, light beers have had litle sucoess because flavor is valued more highly. For international beer manufacturers, this difference illustrates bowinflence(s) marketing a demography b. competition e. social factors d economio conditions e technology 22 Which of the following statements about Generation Y is true? a Its members were born between 1965 and 1978. b. Members are tech-savvy and expect brands to be on social media. The members of Generation Y are pressed for time and spend more on personal services than any c. other age gtoup d. Members of Generation Y are the first generation of latchkey kids e All of these statements are true 23. A period of economic activity characterized by negative growth, which reduces demand for goods and services, is called a(a): a stagnation b. inflation c. recession d. price escalation e panty 24. Which demographic category represents the lowest percentage of the U.S. population, but has the highest average family income? a Asian Americans b. African Americans c. Caucasians d. Hispanic Americans e. None of the above

Explanation / Answer

1. This will be under the economic responsibility of corporate to overall effect on society. And business can improve their operation. so the option d will be correct.

2.Target market is always depend on age,income, taste of customer with time and location. As they change, target market will change. so the option b will be correct.

3.This change will be demographic change because the taste of beer is changing by changing the location of country. so the option a will be correct.

4. Generation Y is age between 20-35 or born between 1980-1994. They are the follower of generation X. Generation x will be parent of generation y. And generation y is more technosavy than generation x. so option b will be correct.

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