What is your opinion of this post? 100 word As advancements in digitization and

Question

What is your opinion of this post? 100 word

As advancements in digitization and technology continue to drive and change the market place new trends and forces have been seen in the aviation industry. Customers want to feel as if their experience with an airline is personalized to them. In order to try and meet this need airlines have created loyalty programs which “deliver personalized service and offers to business and leisure customers” (Kletzel & Terry, 2017). Additionally, airlines have begun to reach out to their customers by means of social media, mailed surveys, and advertisements. This allows the airlines to determine what their potential customers are looking for in as little time as possible. Currently, infographics are a trend in the aviation market. Infographics are simple visual graphics that deliver information to customers in very little time. Furthermore, social media has been a trend in the market for the past few years now. Southwest took advantage of this and began posting comical in-flight videos to the Facebook and Twitter account in order to attract a larger customer base.

Explanation / Answer

In the competitive scenario of aviation industry, airlines are agressively eyeing for the larger share of customers' wallet by using technology to reach out and gain vital insights into their preferences and liking, so that they can provide them highly personalized service, create brand association in their minds and retain them through loyalty schemes for long term. The airlines use social media like twitter and facebook, send mailed surveys to know more about them, and using internet based innovative advertisements in form of infographics, in flight videos and depiction of breathtaking destinations to make a lasting impression in a short period of time.

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