Read the article below and explain which one of the three issuses noted in the a

Question

Read the article below and explain which one of the three issuses noted in the article you believie is the best apporach when it comes to addressing the problems facing the gerocery industury today. be specific explain why.

sourced; https://hbr.org/2017/09/the-grocery-industry-confronts-a-new-problem-only-10-of-americans-love-cooking

marketing- harvard business review

A) as more people opt to buy prepapered meals, grocers need to reallocate shelf space, and manufacturers will need to exit entire catagories.

B) raise the price dramatically by going to super-premimum in your food profolio or by becoming very focused in local markets.

C) adapt through techonogical innovation such as that mentioned in the article- microwave assisted thermal sterilization.if product could have a profound breakthrough in shelf life it could have a massive impact on inventory managemnet, distribution and boarder supply chain benefits.

Explanation / Answer

Out of the three solutions provided, the third one presents the most promise as far as feasibility and sustainability are concerned.

The idea of a new technology is always hard to cell. The consumer never just accepts a new technology unless they see the benefits it provides. As far as the grocery industry is considered. Since the trends show that people like to buy pre-packaged foods more than they like to cook the food themselves, it is both imperative that we utilize the technology to our greatest strengths and advantage and mass produce the same result to be able to essentially increase the shelf life of the product allowing the stores to stock the product for longer without having the need to discard them or discounting them regularly and can allow a larger inventory to be acquired for this process. The companies also get an advantage where they can produce the inventory and allow for it to be shipped father and reduce wastage for them, in turn, reducing the prices for the products for the consumer in the long run. The consumer gets all the benefits while essentially having the same quality of food for the benefit of better pricing.

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