The Extreme Craft Brew in a sis Ck The ake of Suel Adu Uhopias, the highest-alco

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The Extreme Craft Brew in a sis Ck The ake of Suel Adu Uhopias, the highest-alcohol-comtent beer on the also ps releed an updated version of its bienial eer eer Dogish Head ket At 25.5% alcoloI by volume and $150 a bottle, the limited release of the brandy-colored Utopias comes In 1993. Kock Bock, a beveras improvements in the early 2000s as more brewers take advantage of science to increase potency and enhance taste of their own th Just part of trying to push the envelope," sa Jim Koch, founder and owner of Boston Beer Co. clear title nd lagione, pres the maker of Sam Adams. "I'm pushing it beyo what the laws of these 13 states ever contemplated "I must said. I do Beer strong for when they passed these laws decades ago." Since the 1990Os, craft brewers like Boston Co. and the Delaware-based Dogfish Head have pro- duced a number of extreme beers that challenge o old notions of beer and the decades-old laws that have . Con governed them. by in Paul Gatza, director of the national Brewers Association, Boulder, Colorado, said new yeast research allowed brewers to experiment with the emerging science that pushed the traditional cap of 14% alcohol by volume for beer. "As a result, these VC 2. A new bee rs, like Utopias, balance sweetness, higher alcohol content, and more ingredients," Gatza said. 3 A few states also have moved to adapt their laws to allow for the emerging craft-brew market. For example, Alabama and West Virginia recently passed laws to allow higher alcohol content in the beer. Lawmakers in lowa and Mississippi are

Explanation / Answer

1. The primary ethical issue in producing a beer with 25.5% alcohol by volume is that the beer consuming population will be having consuming more alcohol compared to what it was consuming in the past and this is not at all a good sign for any nation. 25.5% alcohol content in beer is too high, beer generally possess 5% to 12% of alcohol by volume and that is the reason it was used casually by many to just enjoy the feeling of intoxication but now this high alcohol content will be intoxicating consumers more and will cause a different situation which is not expected.

2. Executives at Boston Beer Co. in order to gain more are losing their virtue of being socially responsible in the industry which is actually expected from organizations they are legally clean but ethically they are making the menace bigger by increasing the alcohol content in beer. The more the alcohol content the menace grows bigger gradually.

3. The demographic group who will actually be interested in this beer are young generation who are less aware and are always trying to prove themselves as the first to take up the change. I believe that college students and young workers will be preferring the product as they feel that this may give them a better feeling of beer. People from Alabama and West Virginia may also prefer the product as they already have a high alcohol content in beer.

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