ing Spoken and Wlitten Messages gh Draft of a Letter (excerpt) April 1, 2017 x T

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ing Spoken and Wlitten Messages gh Draft of a Letter (excerpt) April 1, 2017 x Transmissi Louisa Fox, Marketing Manager Leamer Consumer Products Gro 2304 Pike Market Street Seattle Adds mailing notation. Uses two letter state abbreviation. Corrects spelling of name. Adds smooth transition to next paragraph. e Dear Ms. platform?... improve your retail marketing?. plan communication programP looking for help developing your organization's social media your external ram?. .. enhance your mass advertising strategy? Then ces of the full-service brand engagement firm Souther and to develop an integrated media plan that ensures your companys Builet list for emphasis and conciseness. you need the e Divides into two sentences ther and Associates full-service capabilities, you will receive to enhance readability With Sou support in all of the following areas . Social media. Leverage the millions of conversations taking place thre the use of social media by taking advantage of our four-step approach which tracks convers ations and dialogue: extracts insights from consumer conversations; interacts with key influences, brand advocates, and detractors; and measures consumer sentiment, advocacy, and enga Retail marketing. Engage consumers away from the noise and competing advertising, and reach locally relevant level that will help you to drive trial, traffic, and sales. . them on an intimate, meaningful, and Communication planning. Build preference for your brand by translating emotional insights into high-impact brand strategy and . innovation. Our experts bypass consumers' rational thinking with tools and techniques that are reactive and observational. Then, we integrate these emotional insights with your brand's functional benefits to create the foundation for lasting behavior change Recasts from receivers viewpoint. Influence marketing. Mass advertising still plays an important role in branding, but these days, credibility is especially important, and who is more credible than a trusted professional? We identify professionals to give your products that powerful endorsement. Includes specific action Interested eustomers can-visit www.souther.com today and check out the list of consulting services we provide and read real-life stories from past clients about how we increased brand awareness for them. If you contact us before May 15, fou will also receive a free assessment of your current marketing program from our proprietary MarketLab analysis tool. Our team is ready to alsst you in improving the impact of your marketing programs today. Please ending. Errors Undetectable b Spell-Check Verify spelling of nam Correct proofreading grammatical error. Check correctness o call me at 509-788-1302 to make an appointment with a consultant. Sincerely substitutions, such for"too" and"your you Frank Forester Frank Forester Engagement Director Enclosure

Explanation / Answer

Hello Boss

We as a team have some plans for growing our business in marketing widgets in India.

Just like all others, applications like social media apps Facebook, Instagram, WhatsApp, Twitter have their widgets from which people can manage the app without even opening the app.

This is how we came with an idea of making the website an app first and then making a widget for it. In which people can go through the insights of their business by just adding this widget to their desktop or mobile phones.

This plan is new in the market. We have studied about this and got to know that there are a few web apps who are using these marketing widgets in which when user taps or clicks on the live feed or news in the widget, it takes that users to the third party website which contains external links. In our plan

Our web designers are ready for creating a website and development team of 20 people are ready to make this type of application at a very least cost incurred and a widget for it. Our marketing team of 50 people will be trained by the application managers and production team. We can have a large business from it and let's take an advantage of making this thing right now at a very early age.

We can surely get success out of it. Waiting for your positive response.

Sincerely

Alice and Bob

Production Support

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