Company: PepsiCo 1. Summarize the various promotional strategies used by the Pep

Question

Company: PepsiCo

1.      Summarize the various promotional strategies used by the PepsiCo in implementing an Integrated Marketing Strategy.

2.      Identify the risks associated with promotional campaigns and discuss how PepsiCo can be prevented.

3.      Design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market.

4.      You can incorporate the logo of PepsiCo, though the three creative tactics—headlines, subheads, and body copy should be your own creative work

Explanation / Answer

Pepsico is a well-known where is industry with a huge revenue across the globe. The company is very well known for their carbonated soft drinks but at current condition this is specific company has moved towards nutritious organic foods in the market.
Pepsico products have a complex delivery system which is managed via supply chain network. Pepsico uses the value chain system to maintain the overall efficiency as well as productivity of its supply chain management. Company has Global supply chains rather than having a focus on the regional supply chains.
Pepsico has been focusing in different supply chain networks by maintaining a proper schedule from manufacturer to the retailer Pepsico has successfully maintained a competitive advantage in the same industry. All having manufacturing facilities in all the country it operates Pepsico has successfully is started a supply chain network which is capable of delivering huge loads under very less time. District supply chain started with network design that help the company to avoid the disrupted events. Pepsico deals in different market industries and also deals under 6 brand names. ITI course distribution has been very efficient and it is global as well as the region oriented as Pepsico provides a very Basic support to its original manufacturer's to provide the specific benefits to strength and their overall distribution system more effectively in a market they operate.
Pepsico has been implementing Technology into its organisation by a huge margin and has successfully implemented the electronic distribution system across its all the Logistic networks. Implementing program by Rodger enrico company has been a huge success in its Logistic as well as delivery operations. By integrating end streamlining operations from various companies company has gained a competitive advantage over its competitors by provision of the specific strategies in to the organisation.
There are two types of plants available for the company is distribution management first one or the company owned and the second one or the franchise created by pepsico. This is specific type of franchise system is available in the market to provide a support to the overall system of Pepsico across the globe and its Management Services. Letter from bottling and distribution plants pepsico products are delivered to day retail store as well as food services and vending machines. From the vending machines these products are delivered to the consumer
By maintaining the overall innovation in the competitive environment of a supply chain network Pepsico actresses fully grown an efficient supply chain network which is capable of delivering efficiently. The specific factor and other factors discussed above provides an advantage over its competitors towards the market.
Pepsico is a well-known where is industry with a huge revenue across the globe. The company is very well known for their carbonated soft drinks but at current condition this is specific company has moved towards nutritious organic foods in the market.
Pepsico products have a complex delivery system which is managed via supply chain network. Pepsico uses the value chain system to maintain the overall efficiency as well as productivity of its supply chain management. Company has Global supply chains rather than having a focus on the regional supply chains.
Pepsico has been focusing in different supply chain networks by maintaining a proper schedule from manufacturer to the retailer Pepsico has successfully maintained a competitive advantage in the same industry. All having manufacturing facilities in all the country it operates Pepsico has successfully is started a supply chain network which is capable of delivering huge loads under very less time. District supply chain started with network design that help the company to avoid the disrupted events. Pepsico deals in different market industries and also deals under 6 brand names. ITI course distribution has been very efficient and it is global as well as the region oriented as Pepsico provides a very Basic support to its original manufacturer's to provide the specific benefits to strength and their overall distribution system more effectively in a market they operate.
Pepsico has been implementing Technology into its organisation by a huge margin and has successfully implemented the electronic distribution system across its all the Logistic networks. Implementing program by Rodger enrico company has been a huge success in its Logistic as well as delivery operations. By integrating end streamlining operations from various companies company has gained a competitive advantage over its competitors by provision of the specific strategies in to the organisation.
There are two types of plants available for the company is distribution management first one or the company owned and the second one or the franchise created by pepsico. This is specific type of franchise system is available in the market to provide a support to the overall system of Pepsico across the globe and its Management Services. Letter from bottling and distribution plants pepsico products are delivered to day retail store as well as food services and vending machines. From the vending machines these products are delivered to the consumer.
By maintaining the overall innovation in the competitive environment of a supply chain network Pepsico actresses fully grown an efficient supply chain network which is capable of delivering efficiently. The specific factor and other factors discussed above provides an advantage over its competitors towards the market.
Effect of Indra Nooyi's leadership in PepsiCo
Indra Nooyi has always been very aggressive towards the specific issues arising in the society. With the main motive of hiring the coloured employees is a direct show of nooyi is aggressive nest towards the specific cultural diversity improvement. By maintaining a balance between the male and female employees inside the workplace. By balancing the specific criteria inside the workplace Indira 9 is leadership style has always been very involving towards the organisational structure. 27% of the senior executives at Pepsico are women as well as 36% off the people in the organisation are totally of colour. Company has been successfully achieving goals according to the company's policy and has been constantly growing inside the societies. Company has been facing a huge boost as Indira nooyi's successful implementation of the diversity in the organisation is helping organisation to grow steadily in the society. By including each and every sector of the population Indra Nooyi has been successful in implementing a vast cultural diversity into their organisation with the help of the specific strategies.
Women Oriented strategy which directly focused on increasing the number of women employees inside the organisation was very successful. Indra Nooyi is one of the first people in the world to implement this specific strategy at this large scale inside any organisation which directly improved the overall efficiency as well as productivity of the Pepsico. By maintaining a specific criteria inside an organisation to maintain the balance between the male and female employee Indra Nooyi has always been involved in creating statistical advantages for the company.

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