Need a problem Statement for this article and identify all underlying issues. I

Question

Need a problem Statement for this article and identify all underlying issues. I am having the hardest time with it

Also please identify three discussion questions at the end of the case

CASES Masterson Ad Agency2 Masterson Ad Agency (MAA) had been in business for including the quality manager, and the union president. System upgrades were made on a routine basis. How- ever, this valued customer, Megaproducts Inc., had about 10 years. It had a strong regional reputation, missed a scheduled launch date for a new, potentially and counted divisions of five Fortune 500 firms important mega-product because of miscommunications among its clients. Michael Newberg, co-founder and with MAA's project team and faulty ad copy, which had president, had built the firm on a foundation of client to be revised after being sent to the printer. These pro- focus, adherence to a quality system, and rapid blems could have been prevented if MAA's protocols had been followed and required quality checks had been response One of their largest customers, a Fortune 500 con prmed. sumer products company, required compliance to jointly developed protocols and a mature quality management system, but not to registration under ISO. A documen- ted system was in place, and Newberg chaired an active steering committee. Members were department heads, Time was a factor because noncompliant product had been reaching the customer despite MAA's assur- ances that protocols were being followed. Much of the documentation had been written by the quality man ager and edited by the president. Review by managers

Explanation / Answer

The problem statement for this case is “lack of training to manage time and pressure in delivering quality “

The main issues involve:

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