I need help please....The business would be a Clothing Boutique in Michigan for

Question

I need help please....The business would be a Clothing Boutique in Michigan for these 6 questions.

Respond to each of the following writing prompts to develop the first part of your marketing communication plan writing in fully developed complete sentences that stand on their own without the writing prompt: 1. Describe the image you intend to create for your business. How will this image be portrayed to 2. How will you demonstrate exceptional customer service? 3. Think about where you might like your business to be located? How does your choice of location 4. Who will be responsible for selling your product or service to customers? What support will you 5. What steps will you take to generate publicity for the business? Ex. Are there charities or 6. Describe your ideas for sales promotions-coupons, discounts, contests, loyalty programs, etc. customers? take into account the needs of your target customers? provide to your sales team in terms of sales tools (demonstrations, brochures, samples, etc.)? community projects you could support? Special events you can plan?

Explanation / Answer

Q1. The image of a boutique to be built is of a high- quality and value adding brand to a customer as this business does not depend on pricing war. This image can be devloped in the minds of customer by two ways : An elegent experience in the store which cannot be experienced elsewhere and delivering topnotch quality of garments. These two things will help in building an image for your brand.

Q2. The execeptional customer service can be demonstrated by:

Q3. The location choosen for the boutique should be based on the targeted customers. if you are willing to target the high end customers the store can be located at corporate park, Luxury hotel, elegent avenue, an exotic mall. Ifthe target customers are general and middle class customers consider locating your store at any commercial shopping district, a common point of public meeting /junction, a busy street, clothing market.

Q4. The main people responsible for my sales will be my in house sales team and the digital marketing team. the salesteam will be equipped with exceptional client servicing and handling trainings, the sales team will be first given the experience of wearing the clothing as to help them explain the clothing value it can deliver to the customers. the team will be equipped with catloques,discount vouchers, fabric samples, patterns.

Q5. The steps in publishing a boutique need not neccesarily be in a certain format. the following are some of the steps that can be followed,

Charities should be done by every business. Giving back to society is the main reason for the growth of the business. the charities should be related to the main idea of the business to build a strong image in the minds of customers.

Q6. My ideas on:

Coupons- the coupons can be distributed, but not frequently as it dilutes the brand image and cheapens it. The coupons can be a substitute to discounts. If any customer is angry or not satisfied with the service, give him the coupons and ask for servicing him the next time with reddeming the same coupon.

discounts- The discounts can be seasonal and customised. the customised discounts can be done on the basis of the purchases made by the customer.

Contests- The contests can be held according to the budget of the business. if the budget is low avoid arranging them. ensure the contests to be authentic and delivers the purpose and the things promised and advertised to the targeted audience.

Loyalty programmes- the loyalty programmes should be run and supported by coupons, discounts, membership plans, customised servie, a new experience for the loyal customer on every new purchase.

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