IT\'S A PHO (VIETNAM FOOD ONLY PHO NOODLES VAILABLE) FOOD TRUCK IN THE GTA ON TO

Question

IT'S A PHO (VIETNAM FOOD ONLY PHO NOODLES VAILABLE) FOOD TRUCK IN THE GTA ON TORONTO, CANADA. AREA..

Describe in detail your “ideal customer”. In most cases, you should not plan to sell to just anyone or to everyone. Identifying a target market will help you develop a much more effective marketing strategy. The aim is to find your best customers and to clearly describe them by their common traits, such as: · Demographics: Age; gender; income; education; nationality; occupation · Lifestyle/Psychographics: Hobbies/interests, what they value most, leisure activities, what they like to buy · Behavior: What will “trigger” your customers to buy your product or service? What common behavior patterns do your customers share? · Scope: Where do your customers live and work? What is the geographic scope you want to cover? You need to list 7 common traits of your best customer (Use handout from class to assist you with the different segmentation variables) Please present this section in this form

Explanation / Answer

The common traits of the best customer for Pho food truck:

The trigger for the customers to buy food from Pho:

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