Company: Charmtech Labs LLC , Product: Captivoice Overview of Charmtech labs, LL

Question

Company: Charmtech Labs LLC , Product: Captivoice

Overview of Charmtech labs, LLC:

Founded in 2010 by computer science professors and Ph.D. students. They wanted to go beyond the realms of academic research to make a product which would help the students with learning disabilities. It was also devised to manage the language barriers. The first product researched and commercially launched was screen reading technology for blind students. They went on from assistive technology to mainstream markets, from consumer sales to institutional sales. They have a team of 20 full-time researchers developing universally accessible tools, improving the reading experience, making reading interactive and improve the productivity. Their main product is the Captivoice.

Captivoice Background:

It is a personalized reading support tool that uses many innovative support systems, like artificial intelligence, machine learning, natural language processing etc. It works across content sources, content formats, devices, student’s abilities, age groups etc.

Target segment of Captivoice:

Their target customer group are students, educators, auditory learners, busy professionals, visually impaired, dyslexia etc.

Competitors:

The main competitors are the Amazon Echo, Apple products, Google, also in the field of Artificial Intelligence, researching bounds and leaps in the field of interactive voice systems.

Answer- Who makes the purchasing decisions about the product in question in the proposed market?

Explanation / Answer

The purchasing about the product in proposed market is made by students, educators, auditory learners, busy professionals, visually impaired, dyslexia or their family members like Parents. These are the people who are targeted customer group. The buying decision is usually made by consumers after evaluating all the available options.

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