Answering the questions on this worksheet will effectively build the skeleton fo

Question

Answering the questions on this worksheet will effectively build the skeleton for your Communication Brief. The information gathered in the Discovery process (Client Survey, research, interviews) will provide you with the answers.

Project Summary: State general project information, goals, and relevant background information for the site redesign. This paragraph should be a statement overview of the project as a whole.

1. What is the basic overview of the project? Briefly include background information if relevant.

2. What is the single purpose of the new site?

3. What are the secondary goals of the new site?

4. What are the long-term goals?

Audience Profile: Profile the target audience. Provide enough detail to enhance everyone

Explanation / Answer

1. Who is your target audience? Choose a typical visitor and profile in detail. Include occupation, age range, gender, online frequency, online activities, and any other relevant information.

The average shopper is 41 years old, most have attended college, over 75% of shoppers are female, nearly half of those females have children. Target sells higher-quality items at a low margin rather than cheap-quality items at a dramatic price cut, which draws more affluent customers than it

The average shopper is 41 years old, most have attended college, over 75% of shoppers are female, nearly half of those females have children. Target sells higher-quality items at a low margin rather than cheap-quality items at a dramatic price cut, which draws more affluent customers than it

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