In the market introduction stage: A. the main job is to persuade customers to bu
ID: 357396 • Letter: I
Question
In the market introduction stage: A. the main job is to persuade customers to buy, and keep buying, the company's product. B. the basic promotion objective is informing. C. more competitors enter the market. D. promotion emphasis shifts from building primary demand to stimulating selective demand. E. mass selling and sales promotion Nose Cin the tracitiond process dominate the promotion blends of consumer products firms. - . ??. nAOI essa. (twice trad harbo comuni phon PrcesSefersto 33. A messages which are too loud or bold radio advertising interference only any distractions that reduce the effectiveness of the communication process efforts by a firm's competitors to block its message channel the encoded message before it is decoded B. C. D. E. TRUE or FALSE: When the target market is large and spread out, mass selling may be less expensive than personal selling. 34. In addition to snail mail, direct-response promotion may include A. broadcast B. telephone C. e-mail D. the Internet E. any of the above may be included 35. American Tourister, Inc.-a producer of luggage-is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of A. a "pulling" policy B. intensive distribution C. selective distribution 36. D. a "pushing policy E. exclusive distribution Personal selling is MOST LIKELY to dominate a producer's promotion blend when the target customers are: A. organizational and business buyers. B. young married couples. C. teenagers. D. working wives E. senior citizens. 37. 38.means getting customers to ask intermediaries for the product. A. Pulling B. Pushing C. Branding D. Underwriting E. Forecasting
Explanation / Answer
In the market introduction stage
The basic promotion objective is informing
Noise(in the traditional communication process) refers to
Any distraction that reduce the effectiveness of the communication process.
When the target market is large and spread out, mass selling maybe less expensive than personal selling
True
In addition to Snail mail, direct response promotion may include.
Any of the above
American Tourister,Inc- A producer of luggage- is planning to introduce a new product line. The marketing manager is having her Salesforce call on retailers to explain American Tourister consumer advertising plan, the unique features of the new luggage, how the distributors can best promoted, and what sales volume and profit margins they can reasonably expect. This is an example of
A "pushing" policy.
Personal selling is most likely to dominate a producers promotion blnd when the target customers are
Teenagers
Means getting customers to ask intermediaries for the product
Pulling
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