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kboard.com/webapps assessment/take launchjsp?course assessment id-,512166 1&course; id--186359 18 ? ?C Search. Help r-https-ecf.fimb circl 1 (3) . https.-ecfflmbcirc11 (2) https--ecfflmbcirc 11-F Middle District of Florida ?Suggested Ste , Question 4 Which of the following is most likely true of a product in the maturity stage of the product life cycle? O New distribution channels are acquired O New competitors enter the market O A slowdown occurs in sales growth. O Sales are zero, and the company's investment costs mount o Sales increase with decreasing competition Question 5 is the sum of all the values that customers give up to gain the benefits of having or using a pExplanation / Answer
During the maturity stage of Product Life cycle , the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake. They also need to consider any product modifications or improvements to the production process which might give them a competitive advantage.
When the product enters the maturity stage the rate of growth of its sales declines, though the volume of sales keeps on increasing. This is so because most of the persons needing the product-had; already adopted it during the growth stage and now when the product enters its maturity stage, it faces a small and declining number of potential buyers. Consequently, the firm has to spend relatively increasing amount of sales promotion.
Following also may be noted :
New distribution channels are acquired in the Growth phase and not in Maturity stage.
Sales are not zero at the Maturity stage
Sales increase during maturity stage , but that does not automatically mean decreasing competition
New competitors can enter market earlier viz during Growth stage
The correct answer therefore is “ A slowdown occurs in sales growth “
ANSWER : A SLOWDOWN OCCURS IN SALES GROWTH
ANSWER : A SLOWDOWN OCCURS IN SALES GROWTH
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