Complete a balanced scorecard in chart form for Apple Inc that includes the firm

ID: 358236 • Letter: C

Question

Complete a balanced scorecard in chart form for Apple Inc that includes the firms's critical success factors in each of the four areas: (1) financial performance, (2) customer satisfaction, (3) Internal processes, and (4) Learning and growth. Be sure that each of the critical success factors are clearly and concisely stated. Explain why each critical success factor was selected and explain why each is important in accessing the success of the company. At least 5 critical success factors for each category in the balance scorecard should be discussed.

Explanation / Answer

Answer :

Apple Organization: Apple is the world leader manufacturer and seller of smart phone. The Apple iphone products are famous and are with highest quality level. Apple products are world leader product which posses highest quality, reliability, technology, features, value etc. Apple does not have any competitor around him. He is leading the world in the smart phone market.

Balanced Scorecard: The Balanced score card is the score card which measures all the key priority objectives for the Apple Organization on a monthly frequency (preferred).The score card measure the performance of each objectives for the whole year, so that one can understand the performance of the business. The balance Scorecard for the organization is as below

Main Objective

Sub Objective

Target

Actual -Jan

Actual -Feb

Actual-Mar

Financial performance

Sales

In X $$

Revenue

In Y $$

Profit

In Q $$

Managed expense

In P $$

Customer Satisfaction

Customer Delivery

100%

Customer Defect PPM

100 ppm

Warranty Complaints

50 ppm

Customer satisfaction Index

1.5 index

Internal Processes

Daily Production

XX unit/shift

Rejection PPM

250 ppm

Cell uptimes

99%

Resource Absenteeism

0.25%

Learning and Growth

Trainings per month

4 trainings /month

Individual development Plan tracking

Plan vs actual monitoring

Promotions

3 / quarter

Lateral Movements

2/ quarter

These are the four critical factors considered in the scorecard because each factor is critical for the success of the organization. Financial position, customer satisfaction, internal processes and learnings and growth, these are the four critical factors for the organization. One taks on the financial performance of the organization, then other factor is on customer satisfaction , third is on the status of internal processes of the organization and lastly the learning and growth factor for the human beings.